The general look and feel thus had to be soft, friendly and promoting confidence, without losing the medical aspect of the bandagistery. This idea is translated in the logo and general colours of the identity. Furthermore, instead of showing pictures of all the materials (which could be a bit confrontational), illustrations are used to show the range of items.
Flyers were made to promote the bandagistery in the area:
Business cards are printed on soft-feel paper to promote the general atmosphere of the shop: